Rep. Darrell Issa (R-CA-49), speaking at an oversight hearing on the 2020 Census, relayed his anecdote of receiving the American Community Survey (ACS) at his home in Washington, DC, “a house that receives no mail, has no bank accounts, absolutely nothing to it. And yet, for whatever reason, it's … [Read more...] about Should the decennial headcount happen every year instead?
On Sunday, April 15, 2018, the marketing research industry lost one of our pioneers in Joan Shugoll. The Insights Association extends its condolences to Joan's family, including her extended family in the research industry, our association, and especially the Mid-Atlantic Chapter. Joan founded … [Read more...] about Mourning the Passing of Joan Shugoll
The House of Lords in the United Kingdom appointed a Select Committee on Political Polling and Digital Media last summer "to consider the effects of political polling and digital media on politics, and to make recommendations." Now, the resulting report has recommended the expanded regulation of the … [Read more...] about UK Threatens Tighter Regulation of Election Polling
Let's meetup in downtown Portland for a night out! We'll share the list of sessions for our June 1 Northwest Insights Summit and may even be joined by a couple of our local speakers. Please provide a courtesy RSVP by e-mail if you intend to attend. Complimentary registration and light fare made … [Read more...] about April 18 PDX Insights Meetup
Focus Pointe Global (FPG), a leading national provider of marketing research data collection and an Insights Association member, announced the acquisition of the San Francisco operations of watchLAB, a qualitative research company in business in San Francisco since 1997. WatchLAB will retain its … [Read more...] about Focus Pointe Global Acquires watchLAB San Francisco
Some governments “restrict the free flow of data, weakening the internet economy by requiring government approval of data transfer and data localization,” according to U.S. Commerce Secretary Wilbur Ross. Speaking at a U.S. Chamber of Commerce event on March 26, he said that part of the American … [Read more...] about Are the APEC Privacy Rules of Any Use to the Marketing Research and Analytics Industry?
The Federal Communictions Commission (FCC) has refined their proposal for a database solution to the problem of calls to reassigned cell phone numbers, which subject recipients "of the reassigned number to annoyance and wastes the time and effort of the caller while potentially subjecting the caller … [Read more...] about More FCC Questions About Proposed Database of Reassigned Mobile Numbers
Who says innovation has to be difficult? While game-changing breakthrough technologies and new scientific discoveries tend to hog media headlines, it bears remembering: Evolutionary changes (slight shifts in business strategy or thinking) can often be every bit as powerful as revolutionary … [Read more...] about How To Make Innovation Simple
In a world of constant disruption, is consistent, sustained performance improvement even possible? We believe it is—and to get there, we suggest a path based on frontline workgroups adopting business practices—focused on new value creation—that aim to help both workers and companies get better, … [Read more...] about Beyond Process: How to Get Better Faster and Faster
A client came to me a few months back asking some questions about questionnaire design best practices. We had a few conversations about how she and her team could improve some of their existing questionnaires and guidelines for designing mobile-friendly research. Of course, being that guy, I had to … [Read more...] about When It Comes to Scale Questions, It’s Not What You Ask But How You Ask It