The following is an excerpt from the newly published book, Microcultures Culture evolves over time. This we know to be true. Look no further than the changes in meaning we associate with everything from brands to products to images to ideas. Look at the person you were ten years ago and what you … [Read more...] about What Is a Microculture & Why Should Insights Leaders Care About It?
The Insights Association recently joined with over 200 other organizations and companies in urging Congress to “provide full-year funding for the 2020 Census as soon as possible.” With the latest Continuing Resolution funding the federal government, including the Census Bureau, expising on December … [Read more...] about IA Calls on Congress for Final Full-Year 2020 Census Funding
Marita Carballo, Président de WAPOR Chers membres de WAPOR, La fin de l’année est généralement un très bon moment pour faire le bilan des activités, ainsi que pour se connecter. Je voudrais partager avec vous certains événements d’une année 2019 très active pour WAPOR. Cette année, nous … [Read more...] about Lettre de la Présidente de WAPOR (Décembre 2019)
Marita Carballo, WAPOR President Dear WAPOR Colleagues, End of the year is generally a very good time for checks and balances, as well as connecting. I would like to share with you some of what I believe were the highlights of a very active 2019 for WAPOR. This year we held two excellent conferences … [Read more...] about Letter from WAPOR President (December 2019)
Washington, D.C., December 11, 2019 – The membership of the Insights Association has approved the following individuals to serve two-year terms on IA’s Board of Directors, beginning on January 1, 2020. Khary Campbell, Head of Insights, Yogurt, General Mills Dave Carruthers, CEO, Voxpopme Jackie … [Read more...] about Insights Association Announces Election of Board Directors
Advocacy is at the heart of why the Insights Association exists and how we help our members in the marketing research and data analytics industry create competitive advantage. As we ready to plunge into the 2020s, here is a look back at IA’s top seven advocacy wins from the last decade. 7. NTIA … [Read more...] about The Insights Industry’s Top Advocacy Wins from the Last Decade
The Insights Association filed comments with the California Attorney General (AG) urging changes to protect the insights industry in the proposed regulations implementing the California Consumer Privacy Act (CCPA). California's comprehensive and complex privacy law comes into effect on January 1, … [Read more...] about CCPA Draft Regulations: Insights Association Shares Concerns with California Attorney General
Privacy debate too often focuses on the risks from data rather than the risks to trade that arise from the restrictions on cross-border data flows, between and within multinational organizations and companies, and between individuals and companies all around the world, according to an FTC … [Read more...] about Is EU Privacy Regulation Being Exported to the U.S.?
A new research study about the 2020 Census found 58 percent of respondents will “definitely” participate, but that more than 4 in 10 remain unsure – a comparable ratio from the 2010 and 2000 counts. The survey, conducted by Quadrant Research and released by the nonprofit organization Article 1, … [Read more...] about New Research Demonstrates the Messaging That Can Get a Good 2020 Census Count
Washington, D.C., December 5, 2019 – The Insights Association has named longtime industry executive Melanie Courtright Chief Executive Officer. Melanie comes to IA from Dynata, where she served as Executive Vice President, Research Science & Data Strategy. She will take the helm of IA, the … [Read more...] about Insights Association Names Melanie Courtright CEO