CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Reason Research has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics. This … [Read more...] about CIRQ Announces Recertification of Reason Research to New ISO 20252 Standard
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Quantify Thyself, And Do It Quickly
I attended CES 2020 along with 180,000 of my closest friends. Two big things stood out to me this year – the quantified self and the continued feeding of ever-shrinking attention spans. If the electric toothbrush is an indication of anything, it’s that we perform common tasks poorly and there’s an … [Read more...] about Quantify Thyself, And Do It Quickly
Marketing Research Education Foundation (MREF) Adds Delvinia CEO Adam Froman To Board
The Marketing Research Education Foundation (MREF) announced that Delvinia CEO Adam Froman has joined its board of directors, bringing the total number of board members to seven. As founder and CEO of Delvinia, Adam has been with the company from the beginning. His portfolio of digital businesses – … [Read more...] about Marketing Research Education Foundation (MREF) Adds Delvinia CEO Adam Froman To Board
What’s Wrong With This Picture?
A new study shows that people who go to museums, art galleries, the theater, and concerts live longer than those who don’t. The researchers, professors of psychology and epidemiology, described in detail their study’s methods, sample, and most importantly, its limitations. The A-Number-One … [Read more...] about What’s Wrong With This Picture?
Why Jeff Bezos Thinks Market Research Isn’t Useful
Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making. From my perspective, he is spectacularly wrong; even if there … [Read more...] about Why Jeff Bezos Thinks Market Research Isn’t Useful
GDPR: A Legal Basis for Processing Personal Data
According to a report from Ireland’s Data Protection Commission, “one of the first questions” for a company involved in personal data processing under the European Union General Data Protection Regulation (GDPR) should be: “What is my reason or justification for processing this personal data?” That … [Read more...] about GDPR: A Legal Basis for Processing Personal Data
Fieldwork Announces Opening of Phoenix Research Facility
Fieldwork has announced the opening of a new research facility in Phoenix which features four focus suites plus an UnFocus Room with viewing, kitchen access and a large terrace. Rooms vary in size to accommodate everything from one-on-ones to theater seating up to 50. Located in the Biltmore area, … [Read more...] about Fieldwork Announces Opening of Phoenix Research Facility
2020 Predictions for the Marketing Research and Data Analytics Industry
Burgeoning privacy and data security regulation will be huge for the marketing research and data analytics industry in 2020. The insights community will face a growing and conflicting mess of privacy regulations. In particular, the California Consumer Protection Act (CCPA), a comprehensive privacy … [Read more...] about 2020 Predictions for the Marketing Research and Data Analytics Industry
CCPA Now in Effect: Compliance with California Consumer Privacy Act will be essential
Welcome to 2020; the California Consumer Privacy Act (CCPA), the state's new comprehensive data privacy law, is now in effect, and impacts companies far beyond the Golden State's borders. As the California Attorney General intimated last month, his office might not immediately punish companies that … [Read more...] about CCPA Now in Effect: Compliance with California Consumer Privacy Act will be essential
Sir Martin Sorrell To Be Featured Speaker At Insights Association CEO Summit
Longtime WPP CEO Sir Martin Sorrell will be a featured speaker at the Insights Association’s CEO Summit, January 20-22 in Miami. Sir Martin is Executive Chairman of S4 Capital, which is building a new age, new era, digital advertising and marketing services platform for global, multi-national, … [Read more...] about Sir Martin Sorrell To Be Featured Speaker At Insights Association CEO Summit
