SKIM, global decision behavior experts and an Insights Association member, has appointed two new leaders for global marketing and human resources. Nicole Gardere was named Vice President, Global Marketing, and is based in the Hoboken, NJ, office. In this role, Nicole will be responsible for the … [Read more...] about SKIM Strengthens Marketing & HR With New Global Leaders
News
It’s Conference Season: Get the Most from Exhibiting, Speaking and Networking at Industry Events
It’s baaaaack! Conference season in the Market Research industry, that is… in the US and around the world. There are a lot of reasons to put these events on your calendar… but the three biggest reasons for participating in conferences are: Networking Speaking Exhibiting Let’s explore how to get the … [Read more...] about It’s Conference Season: Get the Most from Exhibiting, Speaking and Networking at Industry Events
Schlesinger Group Appoints Client Lead for Texas
Schlesinger Group, a leading international data collection and research services provider, has appointed John Simon Director, Client Solutions. John’s appointment follows the retirement of Nancy Ashmore, who has led Schlesinger’s Texas market for 15 years. John’s remit is to lead Schlesinger’s Texas … [Read more...] about Schlesinger Group Appoints Client Lead for Texas
Can AI and Human Analysts Co-Exist? Market Research May Be Where They Actually Can
Is it scary when Google Docs tells you that you misspelled a word? Or do you feel a shiver of anxiety every time you see a stoplight? Probably not. Yet these are each examples of how machines have replaced human jobs: proofreaders in one case and traffic intersection cops in the other. THE … [Read more...] about Can AI and Human Analysts Co-Exist? Market Research May Be Where They Actually Can
Lucid Appoints Online Marketplace Veteran Rick Pittenger CTO
Insights Association member Lucid, a leading programmatic platform for buying and selling sample, has appointed Rick Pittenger as its CTO and newest executive team member. Pittenger will oversee the entire Product and Technology team as the company prepares for growth over the next few years. Lucid … [Read more...] about Lucid Appoints Online Marketplace Veteran Rick Pittenger CTO
Kadence International Adds Five to London Office
Global boutique agency Kadence International has boosted its London team with the addition of five new people to support its plans for growth. Illitch Real, previously Research Director at healthcare agency Surveylog, has been appointed as Project & Operations Director. This new role for Kadence … [Read more...] about Kadence International Adds Five to London Office
The Importance of Rhythm in Storytelling
The most important of all musical concepts is rhythm: the pace of events as they unfold; the regularity of that pace, or its interruption; and the overall tempo, whether it is swift or slow. This foundational concept is also essential to storytelling, whether your story is told in video, a … [Read more...] about The Importance of Rhythm in Storytelling
Do I Have an Unconscious Bias?
A quick search on the internet tells me that the most commonly misdiagnosed diseases include Fibromyalgia, Multiple sclerosis, and Lyme disease. I have one to add to the list: unconscious bias. Admittedly, biases – our inflexible beliefs about particular categories of people – are not medical in … [Read more...] about Do I Have an Unconscious Bias?
CIRQ Announces ISO 20252 Certification of Copley Focus Centers and National Field and Focus
CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Copley Focus Centers and National Field and Focus, qualitative marketing research operations located in Boston, MA, and Framingham, MA, … [Read more...] about CIRQ Announces ISO 20252 Certification of Copley Focus Centers and National Field and Focus
The True Barrier to Customer-centricity
In 2017, Temkin’s State of Voice of the Customer Programs report cited that less than one-quarter of companies consider themselves good at making changes to their business based on customer insights. Inarguably, this sentiment is an extension of their findings two years earlier. That is, 67% of … [Read more...] about The True Barrier to Customer-centricity
