Firefish, the award-winning, global Human Strategy Partners, have appointed Adrien Weinert as Director in its HQ in London, UK. Adrien joins the team from online communities agency, C Space, where he worked as a Senior Consultant. He brings with him extensive experience across a variety of client … [Read more...] about Firefish UK hires Adrien Weinert as Director in London HQ
News
CIRQ Announces ISO 27001 Certification of WBA Research
CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Lanham, MD-based WBA Research for compliance to ISO 27001, one of the most widely … [Read more...] about CIRQ Announces ISO 27001 Certification of WBA Research
WAPOR Offers Webinar on International and Comparative Contexts
WAPOR offered our first webinar this past September. Presented by Dr. Zeina Mneimneh and Julie de Jong (M.S.), the presentation showcased two resources facilitated by the Survey Research Center International Unit at the University of Michigan, which are freely available for use by researchers and … [Read more...] about WAPOR Offers Webinar on International and Comparative Contexts
ESOMAR Announces Award Winners at FUSION 2019
ESOMAR is proud to announce the winners of a number of ESOMAR Awards presented at FUSION 2019, held in Madrid 10-14 November 2019. … [Read more...] about ESOMAR Announces Award Winners at FUSION 2019
Interactive Video Productions Rebrands as IVP Research Labs
Interactive Video Productions, a leading provider of mobile marketing research labs, has rebranded as IVP Research Labs. In addition to a new trading name, the rebrand features a new logo design, brand identity, and domain name, IVPResearchLabs.com. Over the past 13 years, IVP has expanded its … [Read more...] about Interactive Video Productions Rebrands as IVP Research Labs
A Discrete Choice Face-Off: Q Sort vs. MaxDiff
The author will present "Merging MRX and IT to Improve the Customer Experience: A Case Study" at Converge, December 10-11 in Los Angeles. It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their users/customers/shoppers/etc. prioritize a … [Read more...] about A Discrete Choice Face-Off: Q Sort vs. MaxDiff
How To Take Measured Risks In Research And Innovation
The author will be present "How Contextual Intelligence Will Shape How We Predict Human Behavior" at Converge, December 10-11 in Los Angeles. A while back I wrote a piece on a term my business partner and I coined called MMT (Middle Management Thinking). It referred to the mindset that a lot of … [Read more...] about How To Take Measured Risks In Research And Innovation
Life in context – The ISSP module 2017 ‘Social networks and social resources’
Since August 2019 the integrated data of the ISSP 2017 module on ‘Social Networks and Social Resources’ is available to the social science research community. The publication encompasses data from 30 ISSP member countries from all over the world. Ever since the last fielding of an ISSP module on … [Read more...] about Life in context – The ISSP module 2017 ‘Social networks and social resources’
Report on the ISO Standards and TC 225
Tom Smith, past WAPOR President, attended the International Standards Organization (ISO) meeting in Edinburgh, Scotland this past September as WAPOR representative to the ISO technical committee 225 on marketing, opinion, and social research. Below you will find his report on the new standards … [Read more...] about Report on the ISO Standards and TC 225
Maru Group Offers Users Complete End-to-end Insights Environment with Maru/HUB
Maru Group (Maru), a global technology-enabled market research and customer insights company, has announced the launch of its Direct Access Portal, Maru/HUB, offering researchers and marketers a one-stop shop for all their market research needs. Built on Maru’s proprietary technology platform, the … [Read more...] about Maru Group Offers Users Complete End-to-end Insights Environment with Maru/HUB
