In today’s omnichannel world, paths to purchase are complex and dynamic, easily disrupted by new options and inputs. Creating a great omnichannel customer experience to create value for customers and business is both a strategic and organizational challenge. The best way to begin is the fundamental … [Read more...] about Four Frameworks to Start Your Customer Journey Mapping
Those who are regular readers of my content have heard me say (on more than one occasion), that Market Research is an industry that does not embrace marketing and sales… particularly among agencies and consultants. And when these firms do decide to execute some business development efforts, they … [Read more...] about Think. Plan. Do. A Smarter Way to Grow Your Firm
Insights Association member Smarty Pants announced that Ken Clark has joined the organization as Insights Mastermind. In this new position, Ken directs quantitative research for several of the organization’s key media and technology clients. He brings more than two decades of quantitative research … [Read more...] about Smarty Pants® Market Research Consultancy Adds Ken Clark
Representatives from the Insights Association, on behalf of the market research and data analytics industry, met with Jamie Susskind, chief of staff for FCC Commissioner Brendan Carr, on April 5, 2018, then with Amy Bender, legal advisor for FCC Commissioner Michael O’Reilly, on April 12, 2018, … [Read more...] about Insights Association Meetings with FCC Commissioners’ Staff on TCPA and Marketing Research
Rep. Darrell Issa (R-CA-49), speaking at an oversight hearing on the 2020 Census, relayed his anecdote of receiving the American Community Survey (ACS) at his home in Washington, DC, “a house that receives no mail, has no bank accounts, absolutely nothing to it. And yet, for whatever reason, it's … [Read more...] about Should the decennial headcount happen every year instead?
On Sunday, April 15, 2018, the marketing research industry lost one of our pioneers in Joan Shugoll. The Insights Association extends its condolences to Joan's family, including her extended family in the research industry, our association, and especially the Mid-Atlantic Chapter. Joan founded … [Read more...] about Mourning the Passing of Joan Shugoll
The House of Lords in the United Kingdom appointed a Select Committee on Political Polling and Digital Media last summer "to consider the effects of political polling and digital media on politics, and to make recommendations." Now, the resulting report has recommended the expanded regulation of the … [Read more...] about UK Threatens Tighter Regulation of Election Polling
Let's meetup in downtown Portland for a night out! We'll share the list of sessions for our June 1 Northwest Insights Summit and may even be joined by a couple of our local speakers. Please provide a courtesy RSVP by e-mail if you intend to attend. Complimentary registration and light fare made … [Read more...] about April 18 PDX Insights Meetup
Focus Pointe Global (FPG), a leading national provider of marketing research data collection and an Insights Association member, announced the acquisition of the San Francisco operations of watchLAB, a qualitative research company in business in San Francisco since 1997. WatchLAB will retain its … [Read more...] about Focus Pointe Global Acquires watchLAB San Francisco
Some governments “restrict the free flow of data, weakening the internet economy by requiring government approval of data transfer and data localization,” according to U.S. Commerce Secretary Wilbur Ross. Speaking at a U.S. Chamber of Commerce event on March 26, he said that part of the American … [Read more...] about Are the APEC Privacy Rules of Any Use to the Marketing Research and Analytics Industry?