Customer insights and messaging consultancy Engagious has announced the hirings of Gina Derickson (pictured) as research director and Robin Greenspan as director of sales. Derickson will lead the Engagious research project team as well as take an active role in moderating dial test focus groups for … [Read more...] about Engagious Adds Key Members to Research and Sales Teams
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SE Insights Association – Market Research Panel & Networking
Join us for this great opportunity to network and have fun with Charlotte-area research and insights professionals and Insights Association Chapter Members from across the southeast. This FREE event will include drinks, hors d’oeuvres, and an interactive panel discussion on: “Tech in MR: Who’s … [Read more...] about SE Insights Association – Market Research Panel & Networking
Freedom to Publish Public Opinion Research: The State of the World
Contributed by: Marita Carballo, Robert Chung, Timothy Johnson The 2017 Freedom to Publish Public Opinion Research Report – Overview Findings from the joint WAPOR/ESOMAR 2017 report on Freedom to Publish Public Opinion Research were presented during a panel session at the 71st Annual … [Read more...] about Freedom to Publish Public Opinion Research: The State of the World
New MR & Data Analysis Online Courses Announced By MRII & UGA
The Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, has launched two new courses: Sampling in Market Research and Introduction to Data Analysis. Sampling in Market Research teaches researchers the basic principles … [Read more...] about New MR & Data Analysis Online Courses Announced By MRII & UGA
Want New Tech to Speed Access to Consumer Insights? See if it Checks These 5 Boxes
Remember when “fidget spinners” were a thing? That was so last year. Yet, when they were all the rage, they were all consuming – spurring checkout stand display cases, licensed character iterations and frenzied kids who absolutely HAD to have one (or five). They were so ubiquitous that many teachers … [Read more...] about Want New Tech to Speed Access to Consumer Insights? See if it Checks These 5 Boxes
Peripheral Vision: Ad Testing That Reflects Reality
A cluttered, noisy sensory landscape coupled with a continued drop in attention spans makes for a challenging environment for advertisers. Intent on finding the rare formula needed to reach and persuade overwhelmed, distracted consumers, the drive to test ads continues unabated. What’s needed though … [Read more...] about Peripheral Vision: Ad Testing That Reflects Reality
Guideline on Research and Data Analytics with Children, Young People, and Other Vulnerable Individuals
Kids, among other demographic groups, may require special precautions and approaches when involved as research participants or data subjects in marketing research and data analytics studies. So, following stakeholder consultation, ESOMAR and the Global Research Business Network (GRBN) have released … [Read more...] about Guideline on Research and Data Analytics with Children, Young People, and Other Vulnerable Individuals
MREF Names Ipsos, Seek Company Execs to Board
The Marketing Research Education Foundation (MREF) has announced the addition of two seasoned research executives to its board of directors: Susan Waltman, Ipsos global president, and Tim Urmston, founder and CEO of Seek Company. The addition of Waltman and Urmston brings the total number of board … [Read more...] about MREF Names Ipsos, Seek Company Execs to Board
Remove Guesswork from Market Research Incentives
Managing incentives for market research participation can be a guessing game. When is a $100 reward not high enough to generate a survey response? How much money do I stand to lose because incentives are not claimed? With some simple guidelines and a proper incentives management system, you can … [Read more...] about Remove Guesswork from Market Research Incentives
In Memoriam: Former CASRO Chair & AAPOR President Herb Abelson
Dr. Herbert Irving Abelson, formerly Chief Psychologist, Vice President and Director at Opinion Research Corporation (ORC) who served on the Boards of CASRO and AAPOR, died September 9, 2018 in Cary, North Carolina, following complications of dementia. He was 92. Herb was born January 13, 1926 in … [Read more...] about In Memoriam: Former CASRO Chair & AAPOR President Herb Abelson
