The Coronavirus Aid, Relief, and Economic Security (CARES) Act -- the $2 trillion spending law approved on March 27, 2020 – didn’t just spawn new loan programs in reaction to the COVID-19 economic crisis, it also expanded an existing one -- the Economic Injury Disaster Loan (EIDL) program -- and … [Read more...] about CARES Act: SBA Economic Injury Disaster Loan Program and Emergency Economic Injury Grants
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CARES Act: The New Paycheck Protection Program Loans for Small Businesses
One of the new loan programs launched by the Coronavirus Aid, Relief, and Economic Security (CARES) Act -- the $2 trillion spending law approved on March 27, 2020 -- that may be of interest to Insights Association members seeking relief during the COVID-19 economic crisis is the Paycheck Protection … [Read more...] about CARES Act: The New Paycheck Protection Program Loans for Small Businesses
Improving Access to Federal Assistance for Equity-Funded Small Businesses in the Insights Industry
The Insights Association recently contacted the U.S. Treasury Department and the Small Business Administration (SBA) about a potential inequity in eligibility for the new small business emergency loan programs enacted in the CARES Act that could impede access for some insights companies. Melanie … [Read more...] about Improving Access to Federal Assistance for Equity-Funded Small Businesses in the Insights Industry
For More Efficient Message Recall Studies: Don’t Wait & Communicate!
Over the course of my 16 years at MedSurvey, a medical market research company, I have found that one type of project, while fundamental to market research, has persistently remained one of the most challenging to run efficiently: message recall studies. As with many companies developing new … [Read more...] about For More Efficient Message Recall Studies: Don’t Wait & Communicate!
COVID-19 PANDEMIC: STATEMENT FROM NIGERIA MARKET RESEARCH ASSOCIATION (NiMRA)
Dear Colleagues, We are passing through trying times as a result of the COVID-19 pandemic. In Nigeria as at March 25th2020, we already have 46 recorded cases and one death and new cases are rising. The Federal and State Government has taken some preliminary measures which we at NiMRA (The Nigeria … [Read more...] about COVID-19 PANDEMIC: STATEMENT FROM NIGERIA MARKET RESEARCH ASSOCIATION (NiMRA)
U.S. Insights Industry Appeals to Federal Government for Help During COVID-19 Crisis
The CEO of the United States’ leading nonprofit trade association for the marketing research and data analytics industry called on Congress and the White House for assistance in responding to the coronavirus pandemic. In a letter sent on March 24, 2020, Melanie Courtright, CEO of the Insights … [Read more...] about U.S. Insights Industry Appeals to Federal Government for Help During COVID-19 Crisis
Letter from WAPOR President (March 2020)
Marita Carballo, WAPOR President Dear WAPOR Colleagues, Things have changed rapidly since my last letter, end of last year. We are living in difficult times and the appearance of the Coronavirus has changed our lives dramatically. This global pandemic has serious consequences. We are daily being … [Read more...] about Letter from WAPOR President (March 2020)
Insights Association Issues Final Plea to California Attorney General for CCPA Clarifications and Delayed Enforcement
As the beginning of enforcement of the California Consumer Privacy Act (CCPA) gets closer, the leading nonprofit trade association representing the insights industry pleaded for greater clarity from the state Attorney General about the CCPA rules and a delay in their enforcement. The Insights … [Read more...] about Insights Association Issues Final Plea to California Attorney General for CCPA Clarifications and Delayed Enforcement
TCPA Lawsuit Against M/A/R/C Research Rejected — U.S. District Court Conclusively Rules That Survey Research Invitations Aren’t Junk Faxes
Marketing research company M/A/R/C Research has decisively prevailed against a junk fax lawsuit, setting a great precedent for the insights industry. A federal court ruled in favor of the research company on March 16, 2020, with significant details in its order that will benefit any other … [Read more...] about TCPA Lawsuit Against M/A/R/C Research Rejected — U.S. District Court Conclusively Rules That Survey Research Invitations Aren’t Junk Faxes
Continuous Learning Is Essential – Why Market Research Must Press on During the COVID-19 Pandemic
Guidance from the Insights Association on performing your best research now – responsible, accurate, and meaningful – and a look to the way forward for the insights industry. Canceled concerts, closed restaurants, vacant amusement parks, schools, and airline terminals; the images and messages we now … [Read more...] about Continuous Learning Is Essential – Why Market Research Must Press on During the COVID-19 Pandemic
