You’ve often seen researchers report a finding as “statistically significant.” Even if the finding is very unlikely to occur by chance, is the difference in ratings or size of the regression effect big enough to matter a hill of beans to a decision-maker? Statistical significance doesn’t imply … [Read more...] about Testing for Managerial Significance
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Isabelle Blanchet Appointed Vice President, Customer Experience at Leger
Leger, the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices, has announced the addition of Isabelle Blanchet to its team of experts as Vice-President, Customer Experience. Isabelle is a recognized consultant who has worked … [Read more...] about Isabelle Blanchet Appointed Vice President, Customer Experience at Leger
Tech Advancements Can Help Your Thought Leadership Content Reach the Right Audience
The channels through which companies deliver their messages to consumers has shifted quickly. This transformation has necessitated a corresponding alteration of the messages themselves. Rather than simply pushing promotional messages, brands started looking deeper to make meaningful connections and … [Read more...] about Tech Advancements Can Help Your Thought Leadership Content Reach the Right Audience
The Tailwinds of Human-Centered Design in 2020 and Beyond
“No. I don’t think the Empire had Wookies in mind when they designed it, Chewie.” – Han Solo to Chewbacca about the Tydirium Imperial Shuttle they’re flying While we can forgive the Galactic Empire for not factoring the needs of Wookies into Imperial Shuttles (it was after all, long, long ago in a … [Read more...] about The Tailwinds of Human-Centered Design in 2020 and Beyond
Fighting for You: In Washington, D.C. & Every State Capital
The Insights Association has scored several policy victories in recent months – on Capitol Hill and in states across the U.S. Here are some of the highlights with content links for you and your team, all made possible by your membership. With your support, the Insights Association has: Defeated … [Read more...] about Fighting for You: In Washington, D.C. & Every State Capital
Ipsos Acquires Majority Stake in Askia
Ipsos has announced the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years. Askia was founded in 1996 by Jérôme Sopoçko and Patrick George Lassale. Its high performing tools for collecting, analysing, reporting and … [Read more...] about Ipsos Acquires Majority Stake in Askia
Directions Hires Operations Veteran Jason Ebbing as SVP Executional Excellence
Cincinnati-based Directions Research has announced that Jason Ebbing has joined the firm as Senior Vice President, Executional Excellence. With over 20 years of experience in the insights industry, Ebbing will be responsible for developing and implementing best in class frameworks that capitalize on … [Read more...] about Directions Hires Operations Veteran Jason Ebbing as SVP Executional Excellence
Member Spotlight: Information Specialists Group (ISG)
Founded in 1996, Information Specialists Group (ISG) is an independently owned, full-service market research firm based in Bloomington, MN. We sat down with founder and president, Robert McGarry Jr. to learn how the company has grown, the trends he’s seeing in the marketplace, and how his team is … [Read more...] about Member Spotlight: Information Specialists Group (ISG)
Four Ways to Add Spark to Qualitative Research
Sticking 12 people in a conference room with a one-way mirror is a pretty tired way to learn anything. In fact, I’d argue you can learn more by talking to yourself for the same amount of time. Can we do better? Yes, we can. Many studies have shown that in-person research – learning from real people … [Read more...] about Four Ways to Add Spark to Qualitative Research
Time for FCC Action on Redefining an Autodialer in TCPA
Eighteen organizations, including the Insights Association, urged the Federal Communications Commission (FCC) "to clarify expeditiously" the Telephone Consumer Protection Act’s (TCPA) definition of an automatic telephone dialing system by finally acting on the U.S. Chamber of Commerce's petition … [Read more...] about Time for FCC Action on Redefining an Autodialer in TCPA
