L&E Research is pleased to announce the launch of its updated HD Video Streaming solution, Virtual Facility™, designed to solve the problems faced by online researchers using traditional web conferencing tools. Virtual Facility allows researchers to observe focus groups from anywhere, anytime, … [Read more...] about L&E Announces Launch of Virtual Facility™: the Leader in Video Streaming
News
The Short and Long of Advertising…What marketers and researchers need to know
All CMOs that I have spoken with agree that a big issue they grapple with is how to balance their investment in brand vs. performance marketing. I’d like to take a run at this question a different way by starting with the observation that short-term effects and long-term effects of advertising … [Read more...] about The Short and Long of Advertising…What marketers and researchers need to know
Revealed: Top 20 Brands and Ads Resonating Across Diverse America
Collage Group, the leading source of cultural intelligence about diverse consumers to America’s iconic brands, recently released its CultureRate:Brand and CultureRate:Ad rankings of the more than 500 brands and 200 ads evaluated as part of the data pool. Lysol, Netflix, Google, and Band-Aid rank … [Read more...] about Revealed: Top 20 Brands and Ads Resonating Across Diverse America
Letter from WAPOR President (October 2021)
Timothy P. Johnson, WAPOR President Dear WAPOR Colleagues, Very pleased to be sending you this update of WAPOR activities during the third quarter of 2021. Most importantly, final plans are being put in place for our 2021 annual conference, which is set for November 2-6. With COVID continuing to be … [Read more...] about Letter from WAPOR President (October 2021)
Fuel Cycle Reveals New Brand Identity Reflecting Mission to Ignite Action Through Insights
Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, has announced the launch of its new brand identity and mission to Ignite Action through Insights. This evolution is a first stride in what will be a series of exciting updates from Fuel Cycle, all designed to meet the … [Read more...] about Fuel Cycle Reveals New Brand Identity Reflecting Mission to Ignite Action Through Insights
RealityMine Launches Qualitative License Program
RealityMine has announced a new qualitative license program specifically for brands and researchers who wish to build innovative research approaches and offer digital engagements programs. RealityMine’s Qualitative License offers agencies and their clients the true picture of the real digital … [Read more...] about RealityMine Launches Qualitative License Program
SyncScript Promotes Trish Ellis to VP of Operations
SyncScript has announced the promotion of Trish Ellis to Vice President of Operations. This role supports SyncScript’s growth, along with new service offerings to support research’s changing landscape. Trish has been an extremely valuable member of the SyncScript team from the very start. Starting … [Read more...] about SyncScript Promotes Trish Ellis to VP of Operations
EMPOWER Announces Dan Foreman as Advisory Board Member
Dan Foreman (he/his) has joined the Advisory Board of research localization agency EMPOWER Translate as Non-Executive Director, where he advises on growth, revenue and business development. With a BSc in Psychology and Pure Mathematics from the University of Leicester, and a keen interest in market … [Read more...] about EMPOWER Announces Dan Foreman as Advisory Board Member
IA’s IDEA Council Publishes “The Evolution of Demographic Questions”
As part of its research-on-research efforts, the Insights Association’s IDEA Council has published “The Evolution of Demographic Questions”, a position paper on how to ask demographic questions on Gender, Sexual Orientation, and Race and Ethnicity. The publication provides extensive review of … [Read more...] about IA’s IDEA Council Publishes “The Evolution of Demographic Questions”
Fighting for You: September 2021 Legislative and Regulatory Update from IA
In September, the Insights Association has addressed: another comprehensive state privacy bill, a new facial recognition law in Baltimore, expansion of the FTC’s privacy role, and some international consumer privacy concerns; our fix to California A.B. 1561 which awaits signature into law; new … [Read more...] about Fighting for You: September 2021 Legislative and Regulatory Update from IA
