Within the basket of our qualitative competencies are the following techniques: Bulletin Boards/online communities Focus Groups Indepth … Read more > about Qualitative
Main Content
Think World. Think Tomorrow
Discover a world of privileges
Make Superior & Reliable Decision Using Quality Data
Explore Africa with Random Dynamic Resources
Discover a Delight in Your Next Adventure of Fieldwork in Africa
High Quality Data for superior decision making for our client
Research the African Diversity
Enjoy optimal service in quali-quant approach
Random Dynamic Resources combines expertise with deep understanding of the African diversity to enrich your research projects. Our vision is to be the leader in field research, and operation management, in Africa, through unparalleled and timely Service delivery, Honesty and development of people. Our mission is to provide high quality data for superior decision making for our clients to succeed. We have served well various governments, International Development Agencies, international research agencies, companies and organizations within and outside the Sub Sahara African Market. We know we can serve you too
Qualitative
Quantitative
Fieldwork is the foundation of every market research. For us fieldwork in Africa is a great fun. Though reliable statistics are hard to come by, and … Read more > about Quantitative
Data Management & Analytics
We use modern data management and reporting tools to track consumer behaviour across variegated segments, benchmark our clients with their … Read more > about Data Management and Analytics
Quality Strategy
All our data collection staff are trained and regularly appraised for the tasks they undertake. Our data validation process is in-built. Field team … Read more... > about Quality Strategy
Our Reach
We have explored most urban and rural communities across the Sub Saharan Africa with diverse local languages and rich cultures: we make use of local … Read more... > about Our Reach
Latest News
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Kadence International Adds Five to London Office
July 16, 2018
Global boutique agency Kadence International has boosted its London team with the addition of five new people to support its plans for growth. Illitch Real, previously Research Director at healthcare agency Surveylog, has been appointed as Project &...
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The Importance of Rhythm in Storytelling
July 13, 2018
The most important of all musical concepts is rhythm: the pace of events as they unfold; the regularity of that pace, or its interruption; and the overall tempo, whether it is swift or slow. This foundational concept is also essential to storytelling, ...
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Do I Have an Unconscious Bias?
July 13, 2018
A quick search on the internet tells me that the most commonly misdiagnosed diseases include Fibromyalgia, Multiple sclerosis, and Lyme disease. I have one to add to the list: unconscious bias. Admittedly, biases – our inflexible beliefs about particul...
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CIRQ Announces ISO 20252 Certification of Copley Focus Centers and National Field and Focus
July 12, 2018
CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Copley Focus Centers and National Field and Focus, qualitative marketing research operations...
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The True Barrier to Customer-centricity
July 12, 2018
In 2017, Temkin’s State of Voice of the Customer Programs report cited that less than one-quarter of companies consider themselves good at making changes to their business based on customer insights. Inarguably, this sentiment is an extension of their ...
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CR Q&A – Quick Conversations with Corporate Researchers
July 11, 2018
David heads up the market research team at MINDBODY, a leading technology platform for the fitness, wellness and beauty services industries. Previously he served as Director or Market Research and Market Intelligence at Trend Micro, one of the world’s ...
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Overwhelming Support for TCPA Petition Differentiating Marketing Research from Marketing
July 10, 2018
The "overwhelming response" to a Federal Communications Commission (FCC) petition on the differentiation of marketing research from marketing in the Telephone Consumer Protection Act (TCPA) "further proves" the arguments of the petitioners. Last year, ...
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FCC Action Needed to Curtail TCPA Trial Lawyer Fishing Expeditions
July 06, 2018
In comments filed with the Federal Communications Commission (FCC), Insights Association member J.D. Power asserted that "the line between research and marketing is taken seriously and policed closely." "Continued guidance" from the FCC on the differen...
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July 06, 2018
WAPOR just held its 71st Annual Conference in Marrakesh and, as usual, had its Council [...]
The post Conference and Council Report appeared first on World Association for Public Opinion Research.
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Compass Marketing Research Hires Steven Wyatt as VP
July 02, 2018
Steven Wyatt has joined Insights Association member Compass Marketing Research (CMR) as Vice President to enhance client relationships and guide future growth. Steven has served in or managed every aspect of the industry and brings an extensive skillse...
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WAPOR Asia and the 21st Century
June 29, 2018
The 21st century has long been described as the Asian century. It was therefore an [...]
The post WAPOR Asia and the 21st Century appeared first on World Association for Public Opinion Research.
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WAPOR Asia: Past, Present and Future
June 29, 2018
(Abstracted from the Opening and Closing Remarks given by WAPOR Asia’s Founding President, Robert Chung, [...]
The post WAPOR Asia: Past, Present and Future appeared first on World Association for Public Opinion Research.
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June 28, 2018
Join the 216 of your fellow researchers who have already filed comments with the Federal Communications Commission (FCC) in response to last fall’s petition from the Insights Association and the American Association for Public Opinion Research (AAPOR),...
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Being Christian in Western Europe: A new Pew Research Center survey
June 27, 2018
Article contributed by Neha Sahgal (Pew Research Center)
On May 29, 2018, Pew Research Center released [...]The post Being Christian in Western Europe: A new Pew Research Center survey appeared first on World Association for Public Opinion Research.
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Delay Reorganization of Federal Statistical Agencies Until After the 2020 Census
June 27, 2018
The White House's recent proposal to reogranize the federal government included a provision of intense interest to the marketing research and data analytics industry: the consolidation of the biggest federal statistical agencies. However, the Insights ...
