Within the basket of our qualitative competencies are the following techniques: Bulletin Boards/online communities Focus Groups Indepth … Read more > about Qualitative
Random Dynamic Resources combines expertise with deep understanding of the African diversity to enrich your research projects. Our vision is to be the leader in field research, and operation management, in Africa, through unparalleled and timely Service delivery, Honesty and development of people. Our mission is to provide high quality data for superior decision making for our clients to succeed. We have served well various governments, International Development Agencies, international research agencies, companies and organizations within and outside the Sub Sahara African Market. We know we can serve you too
Fieldwork is the foundation of every market research. For us fieldwork in Africa is a great fun. Though reliable statistics are hard to come by, and … Read more > about Quantitative
Data Management & Analytics
We use modern data management and reporting tools to track consumer behaviour across variegated segments, benchmark our clients with their … Read more > about Data Management and Analytics
All our data collection staff are trained and regularly appraised for the tasks they undertake. Our data validation process is in-built. Field team … Read more... > about Quality Strategy
We have explored most urban and rural communities across the Sub Saharan Africa with diverse local languages and rich cultures: we make use of local … Read more... > about Our Reach
June 19, 2018
Marketing Systems Group, a sampling, technology, and solutions provider and Insights Association member, has announced the release of Elevate, a new telephone number screening process. Elevate is designed to improve the efficiency of landline phone fil...
June 19, 2018
Critical Mix, a global data and insights company and Insights Association member, has announced the acquisition of UBMobile, a mobile-first consumer insights technology and services company. The addition will augment Critical Mix’s collaborative insigh...
June 19, 2018
Marketing Systems Group (MSG), an Insights Association member, recently offered their own comments to the Federal Communications Commission (FCC) on the rewrite of the Telephone Consumer Protection Act (TCPA) rules. (Our member John Couvillon recently ...
June 18, 2018
The Telephone Consumer Protection Act (TCPA) was "a well-intentioned law passed by Congress in 1991 to combat commercial telemarketing calls at a time when cell phone usage was much more expensive" but it hasn't "kept up with the times and changing technologies," according to Insights Association member John Couvillon, president of JMC Enterprises of Louisiana/JMC Analytics and Polling. He recently shared comments with the Federal Communications Commission (FCC) on the post-court-decision broad TCPA rewrite coming up, following up after a call with both FCC Commissioner Michael O'Reilly and Rep. Garrett Graves (R-LA-06).
Couvillon noted that the FCC seems to not appreciate "the difference between legitimate public opinion research and commercial telemarketing calls, when in fact the genesis of the 1991 TCPA legislation was commercial telemarketing calls."
"While cell phone calls are still permissable," Couvillon continued, the 2015 TCPA rules require calls to cell phones "be handed dialed (due to an overly strict definition of what an autodialer is). The only 'benefit' of this ruling is to needlessly increase the cost of public opinion research (beacause live dialed calls are much more expensive than automated calls), thus putting it further out of reach for interested citizens of leser means -- given the ballooning costs of political campaigns which everyone loves to bemoan, shouldn't there be cheaper options available to the public, thanks to relatively recent technology?"
Couvillon also noted the inconsistent FCC rules, including carveouts for government calls while establishing "preferential classes of protected speech" which put the FCC "in the ridiculous business of policiing speech." Unless the FCC carves out survey calls, "since these carve outs are an implicit admission by this Commission that there are reasons cell phone needs to be called through automated means," then there shouldn't be carveouts for any group and the playing field can be level.
Rather than pursuing the proposed database of reassigned numbers, Couvilon recommended clarifying "consent" with a "reasonable and cost-effective way for phone vendoers to obtain consent (for example, an opt-in/opt-out question)."
He also points to the attempt by Rep. Lee Terry (R-NE) back in 2011 to exempt non-telemarketing calls from the TCPA, which would have remained "consistent with the original intent of the TCPA as passed in 1991. Even though a public outcry thwarted this reasonable compromise, the fact remains that survey calls are still being made, just (to comply with the 2015 ruling) with more expensive live operators who must hand dial each number."
June 15, 2018
While visiting Mexico City as part of his ongoing research on the accuracy and credibility [...]
June 13, 2018
Michelle Gansle, Director Consumer Insights, Mars Wrigley Confectionery Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for four years. She has 20 years of experience in Marketing, Market Research & Business D...
June 13, 2018
The International Workshop on Comparative Survey Design and Implementation (CSDI) was founded in 2002 in [...]
June 11, 2018
The recent DC Circuit Court decision rejecting the Federal Communications Commission (FCC)'s 2015 Telephone Consumer Protection Act (TCPA) rules presents an opportunity for the FCC to "correct its course" and "refocus" the TCPA on "actual abusive marke...
June 11, 2018
For many global companies, brand evolution is a natural part of running the business. As consumer attitudes and lifestyles change, so must brands if they want to continue to deliver value to their customers. But in an effort to remain relevant, compani...
June 10, 2018
Chapter 1, Article 4 of the European Union (EU) General Data Protection Regulation (GDPR) provides a glossary. These definitions, taken directly from the text, should help marketing research and data analytics professionals better understand the GDPR. ...
June 07, 2018
Directions Research, an Insights Association member company, has announced organizational changes to sharpen its focus on technology solutions. The strategic reorganization includes the formation of a dedicated Technology Solutions group which will man...
June 06, 2018
CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced new leadership. The Board of Directors for CIRQ is now chaired by Craig Overpeck, CEO, Bioinformatics, Inc....
June 05, 2018
An amazing range of accomplishments is possible when you Change the Game— like building a career around the interest you love most, restoring a faded brand to its former glory (and then some!), or rebuilding a life that doctors had essentially given up as lost.
Why isn’t everyone doing it? Too many potential Extremers get distracted by how others play their game or how they decide which risks are worth taking.
Here are three ways to keep your focus.
1. Cultivate Extreme Independence
If you want to Change the Game, it won’t be enough just to think outside the box and work incredibly hard. As important as creative thinking and hard work are, you will also need what psychologists call “field independence”— a willingness to do what you intuit is possible, what you love in your heart and feel in your gut— and to ignore the doubts and overcome the obstacles of those who don’t feel it. When I think about my team at Gatorade, about Boz Saint John, and about Mary O’Hagan, what we all had in common was being told repeatedly by experts and people with power over us that we were wrong. Dead wrong. Wasting our time. Making a terrible mistake. And we had to insist that we were going to play our game, our way, anyway.
Do you have your own sense of Extreme independence, or do you need to develop it? Think about some of the most pivotal decisions in your life—a risky job offer that you desperately wanted or a school that you wanted to attend. Did you follow your own Extreme intuition despite advice that told you not to? By looking back on your own significant decisions, you’ll start to see if this is a trait you need to develop to start changing the game around you.
2. Forget the Competition
It’s not just that doubters and haters can stop you. Even other people’s successes can steer you wrong. We all have moments of doubting ourselves and envying whomever seems to be in the lead. You may have found yourself thinking, Why didn’t I do that? Couldn’t I be more like her? Couldn’t our organization be more like theirs?
But that question is wrong. Other people are always going to be better at being themselves than you are at imitating them. Other companies are always going to be better at what they do best than the companies around them. The extreme wins come not when you try to do what others do best but when you look for broader inspiration, then take your own specialties and use those to change how the game is played.
So, stop worrying so much what your competition is doing. I don’t mean to forget being competitive. Extremers are super competitive. Put Extremers on a treadmill, and they will inevitably steal a look at their neighbor’s stats. (Admit it— you’ve done that!) But Extremers also know that the competition that matters most is the competition with themselves. They want to improve their own personal best. And the ultimate version of improving one’s personal best is to insist on playing the entire game your way.
As a leader, I love to take people’s minds off the competition. For that reason, I loved Michelle Greenwald’s list in Forbes of examples where one industry has looked not to the competition but either to nature or to totally unrelated industries for inspiration in innovation. Japan’s Shinkansen “bullet train” design didn’t grow from competition with other train systems but from the aerodynamics of the hummingbirds’ long, pointed beak. Velcro was inspired by thistle burrs. The design firm IDEO helped think how to make hospitals’ nursing stations more efficient and effective by studying Formula One race car pit crews. And the founder of Pinterest reportedly came up with the idea for the digital platform based on the mounted insect collection he had as a kid. I will never look at Pinterest in the same way again!
In my personal life, too, I have tons of people whom I admire and turn to for new ideas and insights. But there is no competitor I want to be and no personal nemesis I’m trying to bring down. I’ve learned that if you try to keep up with the Joneses, you’ll just wind up an imitation Jones. I’m not trying to be anyone except Extreme Me.
So, take a moment alone to ask yourself a candid question: When you rate your own performance based on how well you are doing at work, at school, or in life, are you competing with yourself or with others? There’s only one way to go if you want to be Extreme!
3. Don’t Wait for Proof
When you’re out to reframe the game, by definition you’re trying to do something that hasn’t been done before. A whole new ball game. That means that it’s uncertain, it can make you crazy, and there will be many days when you wish someone could come along and give you proof that it will work. The trouble is, though it may be possible to prove that a certain approach won’t work— the numbers don’t add up, the theory is faulty, the product is too expensive to make—there’s really no way to prove it will work except by making it work.
So, don’t wait around for proof. You have to trust your gut and make a decision. When I think about how I unleashed my own strength to stay the course all those months at Gatorade with no certainty of success, I credit my amazing career coach, Dr. Anthony Salemi, who gave me a great line when I was in my most scared and fearful place. He said, “Stop worrying about whether you’ve made the right decision with this transformation, Sarah— just make that damn decision right!” Lots of people told Boz Saint John not to leave a secure job to work for PepsiCo. Then lots of people told her not to leave PepsiCo. She had to make her decisions without any proof that she was right. Alli Webb got lots of advice about business, advice that may have saved her from making some fatal mistakes, but in the end she trusted her gut and her experience that there was an audience for what he had to sell. Will Dean of Tough Mudder was told that no one would pay to run a race that wasn’t timed, but he went for it anyway.
Changing the Game is a voyage of exploration— the only proof you’ll get is when you arrive at success. So, go ahead, think about something going on in your life where you’re struggling to make a decision. It might be a job you want to take, a girlfriend you really need to leave, or a house you want to buy, but you’re scared of the commitment. Whatever it is, just get on and make a decision— and commit to yourself that you’re going to make your decision right!
Every Extremer I spoke with for this book had to make a personal decision to go with their Extreme plan, and they did it without guarantees. But they did have a secret weapon I need to tell you more about, the skills of imagination leadership— and imagination followership!
Don't miss Sarah's presentation in Orlando at CRC, October 8-10 in Orlando where she'll share how you can use these skills to bring out the extreme in others, too!NewsBusinessSarah Robb O'Hagan - Flywheel Sports
May 31, 2018
Considering that cyberattacks occur every day and cost the global economy a staggering $350 billion+ worldwide*, you would think strategizing to avoid such assaults would be a top priority of all businesses. Incredibly, it is not. In fact, according to...
May 24, 2018
Digital Taxonomy, a leading developer of advanced text coding and data automation tools based in the UK, has announced the launch of Codeit Professional. Codeit Professional is a leading-edge software tool designed to increase the quality and speed of...